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Indians are chosing legroom over budget
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Indian car buyers are increasingly moving towards larger SUVs, with mid-size models gaining market share as consumers prioritise space, comfort and features over smaller, more affordable vehicles, reportec TOI.Mid-size SUVs and crossovers measuring more than four metres accounted for 18.2% of domestic passenger vehicle sales in the first quarter of FY27, up sharply from 12.4% two years earlier and 15% a year ago, according to estimates by Kotak Institutional Equities.Also Read: Volkswagen Cars eyes mass growth in India with compact SUVThe shift marks a continued move towards premium vehicles in India's passenger car market, with mid-size SUVs gaining ground faster than most other segments over the past two years.Compact SUVs, which measure less than four metres, have meanwhile lost some ground. Their share fell to 14.6% in Q1FY27 from 16.2% a year earlier and 15.3% in Q1FY25.Why buyers are choosing bigger SUVsThe rising popularity of mid-size SUVs reflects growing demand for more s...
Nielsen prepares for agent-first media world
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Mumbai: Nielsen is preparing for an "agent-first" media environment where personal AI agents could increasingly decide what content and advertising users see, creating a new challenge for media measurement, its CTO Anil Goel told ET.As AI accelerates content creation and fragments audiences across platforms, devices and formats, Nielsen is preparing for a future where distinguishing human viewing from machine-driven content selection becomes increasingly important."How do we measure in that agent-first world, and how do we differentiate between what's viewable by humans versus agents is going to become a very interesting challenge that we are gearing up for," Goel said.AI is already accelerating content creation, with studio-quality videos that once took days or weeks now being produced in minutes or hours, he said. The resulting proliferation of content will make it harder to measure increasingly fragmented audiences.Nielsen is combining its panels with first- ...