BOM is new battleground for South realty cos
Mumbai's property market is witnessing a fresh wave of competition as some of south India's largest real estate developers accelerate their entry into the country's biggest market, attracted by sustained housing demand and high-value redevelopment opportunities. Unlike earlier attempts by out-of-market players, the latest entrants are adopting a calibrated strategy centred on redevelopment projects, joint development agreements and partnerships with local landowners, providing a capital-efficient route into India's most expensive property market. Developers including Prestige Group, Puravankara, Shriram Properties, Sobha, Casagrand and RMZ have either entered or about to enter Mumbai through redevelopment projects and land acquisitions across the Mumbai Region as they seek to diversify beyond their core markets. “Mumbai is one of India's most resilient and aspirational real estate markets, driven by strong end-user demand, a robust commercial ecosystem and a discern...