Small brands are attacking PepsiCo and others like 'piranhas.’ Here's what it's doing about it

Small brands are attacking PepsiCo and others like 'piranhas.’ Here's what it's doing about itKnowing what consumers will want in future is a dream for businesses, especially in an environment where smaller brands are attacking larger companies "like a shoal of piranhas," according to a senior PepsiCo executive.




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